FIFTH AVENUE ASSOCIATION HOLIDAY STREETS
Location: Fifth Avenue, New York
Each winter, Fifth Avenue transforms into a pedestrian paradise for Holiday Streets, a day-long celebration of art, music, shopping, and community spirit. In 2024, the event also marked Fifth Avenue’s 200th anniversary, commemorated with spectacular art installations, live entertainment, pop-up experiences, and a ceremonial cake-cutting along one of the world’s most iconic thoroughfares.
MM Event Group partnered with the Fifth Avenue Association to produce this large-scale public activation—closing the avenue to traffic and managing logistics across multiple city blocks. The result was a seamless blend of celebration, history, and holiday magic that invited New Yorkers and visitors alike to experience Fifth Avenue in a whole new way.
KEY ELEMENTS:
• Large-Scale Public Event Production
• Multi-Block City Coordination & Permitting
• Stage, Scenic & Audio-Visual Design
• Logistics & Crowd Flow Management
• Brand Partner & Sponsor Integration
• Talent & Entertainment Coordination
• City Agency & Security Liaison
• On-Site Operations & Staffing
