SPORTS

SPORTING EVENTS THAT CELEBRATE LEGACY

The world of sport is defined by achievement, reputation, and moments that unite.

From athlete tributes and milestone celebrations to high-profile benefits and sponsorship events.

- Full-scale planning and execution of sporting galas, tributes, and benefits
- Partnership with leagues, teams, and foundations
- Sponsorship cultivation and fulfilment
- AV, lighting, staging, and broadcast-quality execution
- Program scripting, entertainment, and special presentations
- Talent and honouree management
- White-glove guest services for athletes, dignitaries, and sponsors
- Seamless crowd flow and audience management
- Donor and partner engagement at fundraising events
- Senior-led management from load-in to strike
- Coordination with security, venues, and media partners
- Real-time oversight to ensure flawless execution

Featured

SPORTS, PHILANTHROPIC

AARON JUDGE ALL RISE FOUNDATION | ALL-STAR EVENING

SPORTS, PHILANTHROPIC

LOCATION: Cipriani Wall Street, New York

Over 500 guests—including current and former Yankees—gathered for Aaron Judge’s ALL RISE Gala at Cipriani Wall Street, celebrating youth empowerment and leadership through The ALL RISE Foundation.

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SPORTS, PHILANTHROPIC

SPORTS

NEW YORK YANKEES HOMECOMING DINNER

SPORTS

LOCATION: New York, New York

MM Event Group designed and produced a sophisticated celebration honouring the Yankees’ legacy and future. From creative concept development to live production and guest experience design, the team delivered a seamless, high-energy event that showcased the heritage and excellence of one of the world’s most iconic sports organisations.