FREDERICK LAW OLMSTED AWARDS LUNCHEON
Location: Conservatory Garden, Central Park, New York
Affectionately known as the “Hat Luncheon,” the Frederick Law Olmsted Awards Luncheon is one of New York City’s most iconic philanthropic events. Organised by the Women’s Committee of the Central Park Conservancy, the luncheon draws over 1,000 guests—including leading figures in New York society, fashion, and philanthropy—to the breathtaking Conservatory Garden each spring.
MM Event Group supported the Conservancy in delivering an elegant large-scale production that honours Central Park’s enduring legacy. The event raises millions of dollars annually to support the park’s operations, maintenance, enhancement, and programming—celebrating community, conservation, and New York tradition in full bloom.
KEY ELEMENTS:
• Large-Scale Outdoor Event Production
• Venue & Logistics Management
• Guest Experience & Flow Design
• Scenic, Floral & Tent Design Coordination
• Run of Show & Stage Management
• Sponsor & Partner Integration
• Audio-Visual & Technical Oversight
• On-Site Operations & Staffing
